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DXP Sitecore
About Me
I’m Ketan Sethi, a results-driven digital leader with 6.5+ years of experience in strategy, technology, and customer experience, currently serving as Associate Director at Icreon in the New York City Metropolitan Area. I specialize in solving complex business challenges through technology-driven and strategic solutions that empower organizations to deliver exceptional customer experiences and achieve measurable growth. My work blends deep technical expertise with business insight, ensuring digital transformations are both innovative and impactful.
- Digital Strategy & Roadmapping
- Product Management & Operations
- Sitecore (Commerce, Experience Platform & Content Hub)
- Process Improvement & Six Sigma thinking
- Sitecore MVP — Sitecore 2023 MVP (Jan 2023)
- College & cultural awards: 2nd place in “Accolade” (G.B. Pant University, 2010); 1st in street play (Thomso, IIT Roorkee, 2012); active member/organizer across university cultural and youth events.
- Associate Director — Icreon (Apr 2025 – Present) | New York City
- Senior Product Manager — Icreon (Apr 2024 – Mar 2025) | New York City
- Engagement Manager — Icreon (2021 – 2024) | New York City & Noida
- Assistant System Engineer — Tata Consultancy Services (2014 – 2016) | Pune
- How to Coach Employees to Peak Performance, Dale Carnegie Training — Issued Mar 2022
- Build Trust, Credibility and Respect, Dale Carnegie Training — Issued Feb 2021
- Performance Reviews That Motivate, Dale Carnegie Training — Issued Feb 2021
- Introduction to Sitecore Experience Commerce 9.1, Sitecore — Issued Nov 2019
- Sitecore® Developer Foundations 9.0, Sitecore — Issued Nov 2019
- Defining Sitecore as an Experience Content Management System, Sitecore — Issued Sep 2019
- Six Sigma Green Belt, KPMG India — Issued Jan 2017
- CAD, Autodesk — Issued Sep 2014
- MCCP, Multi Commodity Exchange of India
- Renewable Energy for the Developing World, HeatSpring
- PGDM, Indian Institute of Management (IIM) Lucknow
- B.Tech (Engineering), College of Technology
- Schooling: Universal Convent Sr. Sec. School & Aryaman Vikram Birla Institute of Learning
My Best Articles & Blog
My best articles and blogs bring together ideas, lessons, and trends to keep you informed and inspired.
