A customer Data Platform (CDP) can be a powerful tool in the Marketing arsenal of any business that has a digital presence. In today’s day and age every business is
Sitecore Smart Hub CDP is a standalone Customer Data Platform that allows businesses to gather and activate customer data from multiple marketing channels and points of sales. CDPs in general
During the lifecycle of Content hub implementation, it is important to understand the concept first then management and ensure governance along the way. Thus, we’ll first review a couple of
Content distribution channels are the backbone of customer engagement. Managing multiple channels individually can be challenging and time-consuming. Sitecore Content Hub can act as a centralized Multichannel marketing hub that
A Content Model gives us a standard way of creating, managing, and publishing modular content. As organizations are looking forward to delivering consistent and fast-to-market customer experiences it is increasingly
At the center of any DXP strategy lies Content Management. Traditionally managing content and visually translating the information was of prime importance. However, with the rise of DXPs Headless CMS
Digital Experience Platform (DXP) as a term has been long existing in the industry. In this blog post, we’ll take a look into what exactly DXP contains and understand the
Applying Atomic Design principles to create a modular content Strategy. Modern platforms rely on content to provide a great digital experience, However, pushing relevant content consistently can be expensive and
When utilizing Sitecore Content Hub I quickly realized that this is not just another DAM product. It is much more. Let’s break down what Asset Management looks like in the