In an age where the only constant is change, organizations must embrace strategic agility to navigate the ever-shifting digital landscape. This blog post explores the dynamic synergy between Sitecore DXP and headless innovations, unraveling how this strategic alliance empowers businesses to not just cope but thrive amid digital complexities. What is strategic agility? Strategic agility […]
A customer Data Platform (CDP) can be a powerful tool in the Marketing arsenal of any business that has a digital presence. In today’s day and age every business is digital (almost). What makes CDP great is the wide variety of use cases that it can support for Marketeers and unifying all the information from […]
Sitecore Smart Hub CDP is a standalone Customer Data Platform that allows businesses to gather and activate customer data from multiple marketing channels and points of sales. CDPs in general are capable of providing data ingestion features via multiple mechanisms, providing a 360-degree view of a unified customer profile. Sitecore CDP is classified as a […]
During the lifecycle of Content hub implementation, it is important to understand the concept first then management and ensure governance along the way. Thus, we’ll first review a couple of conceptual challenges, then Data management pitfalls, and then governance issues if avoided makes the implementation much easier. This post follows my recent presentation at Sitecore […]
Content distribution channels are the backbone of customer engagement. Managing multiple channels individually can be challenging and time-consuming. Sitecore Content Hub can act as a centralized Multichannel marketing hub that can prove invaluable to organizations looking to optimize content operations and management. Producing content quickly can be the key to accelerating content delivery. Enabling multi-channel […]
A Content Model gives us a standard way of creating, managing, and publishing modular content. As organizations are looking forward to delivering consistent and fast-to-market customer experiences it is increasingly becoming more important to have a Content Modeling framework. Companies are really publishers and can benefit from a content supply chain. A content supply chain […]
At the center of any DXP strategy lies Content Management. Traditionally managing content and visually translating the information was of prime importance. However, with the rise of DXPs Headless CMS can be transformative to the overall content delivery. This transformation comes with its own challenges. Sitecore Content Hub can be a game-changing solution for headless […]
Digital Experience Platform (DXP) as a term has been long existing in the industry. In this blog post, we’ll take a look into what exactly DXP contains and understand the value behind it. It is interesting to see the increase in interest in Digital Experience Platforms post-pandemic, fueled by the need for delivering better digital […]
Applying Atomic Design principles to create a modular content Strategy. Modern platforms rely on content to provide a great digital experience, However, pushing relevant content consistently can be expensive and thus creating modular content can ensure scalable delivery of reliable personalized content. I recently came across this methodology of creating design systems and the overall […]
When utilizing Sitecore Content Hub I quickly realized that this is not just another DAM product. It is much more. Let’s break down what Asset Management looks like in the current state and what could be a much better way of managing Digital Assets? In this article we discuss a proper digital asset management structure […]
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