A customer Data Platform (CDP) can be a powerful tool in the Marketing arsenal of any business that has a digital presence. In today’s day and age every business is digital (almost). What makes CDP great is the wide variety of use cases that it can support for Marketeers and unifying all the information from […]
Sitecore Smart Hub CDP is a standalone Customer Data Platform that allows businesses to gather and activate customer data from multiple marketing channels and points of sales. CDPs in general are capable of providing data ingestion features via multiple mechanisms, providing a 360-degree view of a unified customer profile. Sitecore CDP is classified as a […]
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