B2B commerce has long been treated as a simple procurement function—a digital catalog and a checkout button. This transactional mindset ignores a fundamental truth: behind every account is a group of individuals trying to solve complex business problems. The future of B2B growth lies in moving beyond transactions to build intelligent, data-driven partnerships. By architecting […]
Mastering Real-Time, Trigger-Based Marketing with Sitecore CDP & Personalize In today’s digital ecosystem, generic marketing is a tax on customer attention. Broadcasting broad, assumption-based campaigns not only misses fleeting moments of intent but actively disengages audiences. The antidote is a sophisticated trigger-based marketing strategy, one that understands and acts on real-time customer signals to create […]
Scaling Content Operations with Sitecore Content Hub High-velocity marketing teams are drowning in content chaos, wasting up to 40% of their budget on inefficient operations. This friction stifles creativity, delays campaigns, and fractures the brand message. A centralized platform like Sitecore Content Hub is no longer a luxury; it is the essential infrastructure to enforce […]
Beyond Vanity Metrics: Proving Personalization ROI with Sitecore CDP Many organizations operate their personalization programs on faith, celebrating vanity metrics that fail to connect with genuine business outcomes. The mid-year mark presents a strategic inflection point to pivot from conjecture to certainty. It’s time to cultivate a culture of experimentation, leveraging a data-driven marketing framework […]
Stop Guessing, Start Adapting: How to Connect Customer Data to Experiences with Sitecore XM Cloud + CDP The promise of personalization has always been alluring, yet for many, it remains elusive. The core challenge is not a lack of ambition, but a fundamental disconnect between fragmented customer data and the channels where experiences are delivered. […]
Architecting the Connected Customer Experience: Integrating ERP, CRM, and Sitecore Search for Unified Journeys Disconnected customer data is more than an IT headache; it’s a direct inhibitor of growth. The chasm between critical business systems—ERP, CRM, and your DXP—creates fragmented customer experiences and significant operational drag. The key to unlocking true hyper-personalization and streamlined workflows […]
Personalization Made Practical: Launch Your First 3 Scenarios with Sitecore Personalize While the mandate for personalization is clear, many businesses are stuck in its perceived complexity, wrestling with data silos and privacy mandates. This post cuts through that noise. It offers a clear, architect-level perspective on how to leverage Sitecore Personalize to overcome these challenges. […]
Decoding Customer Intent in 2025: How Sitecore CDP Powers Context Marketing for Real-time Engagement In an era of hyper-personalization, generic marketing is more than just ineffective; it’s a liability. It creates fragmented customer views, wastes resources, and erodes trust. The fundamental challenge lies in moving beyond surface-level data to understand in-the-moment intent. Sitecore CDP provides […]
Kickstart 2025: Unlock Content Velocity & Hyper-Personalization with Sitecore XM Cloud & Content Hub Many organizations struggle with fragmented content and slow delivery, hindering effective personalization. With 2025 bringing a surge in AI-driven marketing and evolving privacy demands, there’s a critical opportunity to build a robust data-driven foundation. Sitecore XM Cloud and Content Hub provide […]
In an age where the only constant is change, organizations must embrace strategic agility to navigate the ever-shifting digital landscape. This blog post explores the dynamic synergy between Sitecore DXP and headless innovations, unraveling how this strategic alliance empowers businesses to not just cope but thrive amid digital complexities. What is strategic agility? Strategic agility […]
© 2025. All rights reserved by ketansethi.com