Month: July 2025

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Proving Personalization ROI: A Guide with Sitecore CDP

  • Ketan Sethi
  • July 11, 2025
  • 5 min read

Beyond Vanity Metrics: Proving Personalization ROI with Sitecore CDP Many organizations operate their personalization programs on faith, celebrating vanity metrics that fail to connect with genuine business outcomes. The mid-year mark presents a strategic inflection point to pivot from conjecture to certainty. It’s time to cultivate a culture of experimentation, leveraging a data-driven marketing framework […]

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