Stop Guessing, Start Adapting: How to Connect Customer Data to Experiences with Sitecore XM Cloud + CDP The promise of personalization has always been alluring, yet for many, it remains elusive. The core challenge is not a lack of ambition, but a fundamental disconnect between fragmented customer data and the channels where experiences are delivered. […]
Personalization Made Practical: Launch Your First 3 Scenarios with Sitecore Personalize While the mandate for personalization is clear, many businesses are stuck in its perceived complexity, wrestling with data silos and privacy mandates. This post cuts through that noise. It offers a clear, architect-level perspective on how to leverage Sitecore Personalize to overcome these challenges. […]
Decoding Customer Intent in 2025: How Sitecore CDP Powers Context Marketing for Real-time Engagement In an era of hyper-personalization, generic marketing is more than just ineffective; it’s a liability. It creates fragmented customer views, wastes resources, and erodes trust. The fundamental challenge lies in moving beyond surface-level data to understand in-the-moment intent. Sitecore CDP provides […]
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