Architecting the Connected Customer Experience: Integrating ERP, CRM, and Sitecore Search for Unified Journeys Disconnected customer data is more than an IT headache; it’s a direct inhibitor of growth. The chasm between critical business systems—ERP, CRM, and your DXP—creates fragmented customer experiences and significant operational drag. The key to unlocking true hyper-personalization and streamlined workflows […]
Personalization Made Practical: Launch Your First 3 Scenarios with Sitecore Personalize While the mandate for personalization is clear, many businesses are stuck in its perceived complexity, wrestling with data silos and privacy mandates. This post cuts through that noise. It offers a clear, architect-level perspective on how to leverage Sitecore Personalize to overcome these challenges. […]
Decoding Customer Intent in 2025: How Sitecore CDP Powers Context Marketing for Real-time Engagement In an era of hyper-personalization, generic marketing is more than just ineffective; it’s a liability. It creates fragmented customer views, wastes resources, and erodes trust. The fundamental challenge lies in moving beyond surface-level data to understand in-the-moment intent. Sitecore CDP provides […]
© 2025. All rights reserved by ketansethi.com