B2B commerce has long been treated as a simple procurement function—a digital catalog and a checkout button. This transactional mindset ignores a fundamental truth: behind every account is a group of individuals trying to solve complex business problems. The future of B2B growth lies in moving beyond transactions to build intelligent, data-driven partnerships. By architecting […]
Mastering Real-Time, Trigger-Based Marketing with Sitecore CDP & Personalize In today’s digital ecosystem, generic marketing is a tax on customer attention. Broadcasting broad, assumption-based campaigns not only misses fleeting moments of intent but actively disengages audiences. The antidote is a sophisticated trigger-based marketing strategy, one that understands and acts on real-time customer signals to create […]
Personalization Made Practical: Launch Your First 3 Scenarios with Sitecore Personalize While the mandate for personalization is clear, many businesses are stuck in its perceived complexity, wrestling with data silos and privacy mandates. This post cuts through that noise. It offers a clear, architect-level perspective on how to leverage Sitecore Personalize to overcome these challenges. […]
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