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An architectural diagram showing data flowing from sources like CRM and web into Sitecore CDP, then to Sitecore Personalize, and finally being delivered as an experience by Sitecore XM Cloud.

Stop Guessing, Start Adapting: How to Connect Customer Data to Experiences with Sitecore XM Cloud + CDP

  • Ketan Sethi
  • June 21, 2025
  • 6 min read

Stop Guessing, Start Adapting: How to Connect Customer Data to Experiences with Sitecore XM Cloud + CDP The promise of personalization has always been alluring, yet for many, it remains elusive. The core challenge is not a lack of ambition, but a fundamental disconnect between fragmented customer data and the channels where experiences are delivered. […]

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adaptive personalization atomic content B2B personalization CDP CMP Content content governance Content Hub content marketing platform content operations content velocity context marketing customer data integration customer intent customer journey architecture customer signals data-driven marketing digital asset management Digital Experience Digital Strategy DXP Headless CMS hyper-personalization personalization scenarios real-time engagement real-time personalization Sitecore Sitecore CDP Sitecore Content Hub Sitecore OrderCloud Sitecore Personalize Sitecore XM Cloud Siteocre Strategic Agility unified customer view

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