Tag: digital asset management

Scaling Content Operations with Sitecore Content Hub High-velocity marketing teams are drowning in content chaos, wasting up to 40% of their budget on inefficient operations. This friction stifles creativity, delays campaigns, and fractures the brand message. A centralized platform like Sitecore Content Hub is no longer a luxury; it is the essential infrastructure to enforce […]

Beyond Vanity Metrics: Proving Personalization ROI with Sitecore CDP Many organizations operate their personalization programs on faith, celebrating vanity metrics that fail to connect with genuine business outcomes. The mid-year mark presents a strategic inflection point to pivot from conjecture to certainty. It’s time to cultivate a culture of experimentation, leveraging a data-driven marketing framework […]