Architecting the Connected Customer Experience: Integrating ERP, CRM, and Sitecore Search for Unified Journeys Disconnected customer data is more than an IT headache; it’s a direct inhibitor of growth. The chasm between critical business systems—ERP, CRM, and your DXP—creates fragmented customer experiences and significant operational drag. The key to unlocking true hyper-personalization and streamlined workflows […]
Decoding Customer Intent in 2025: How Sitecore CDP Powers Context Marketing for Real-time Engagement In an era of hyper-personalization, generic marketing is more than just ineffective; it’s a liability. It creates fragmented customer views, wastes resources, and erodes trust. The fundamental challenge lies in moving beyond surface-level data to understand in-the-moment intent. Sitecore CDP provides […]
Kickstart 2025: Unlock Content Velocity & Hyper-Personalization with Sitecore XM Cloud & Content Hub Many organizations struggle with fragmented content and slow delivery, hindering effective personalization. With 2025 bringing a surge in AI-driven marketing and evolving privacy demands, there’s a critical opportunity to build a robust data-driven foundation. Sitecore XM Cloud and Content Hub provide […]
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