Tag: real-time engagement

Decoding Customer Intent in 2025: How Sitecore CDP Powers Context Marketing for Real-time Engagement In an era of hyper-personalization, generic marketing is more than just ineffective; it’s a liability. It creates fragmented customer views, wastes resources, and erodes trust. The fundamental challenge lies in moving beyond surface-level data to understand in-the-moment intent. Sitecore CDP provides […]