B2B commerce has long been treated as a simple procurement function—a digital catalog and a checkout button. This transactional mindset ignores a fundamental truth: behind every account is a group of individuals trying to solve complex business problems. The future of B2B growth lies in moving beyond transactions to build intelligent, data-driven partnerships. By architecting […]
Mastering Real-Time, Trigger-Based Marketing with Sitecore CDP & Personalize In today’s digital ecosystem, generic marketing is a tax on customer attention. Broadcasting broad, assumption-based campaigns not only misses fleeting moments of intent but actively disengages audiences. The antidote is a sophisticated trigger-based marketing strategy, one that understands and acts on real-time customer signals to create […]
Stop Guessing, Start Adapting: How to Connect Customer Data to Experiences with Sitecore XM Cloud + CDP The promise of personalization has always been alluring, yet for many, it remains elusive. The core challenge is not a lack of ambition, but a fundamental disconnect between fragmented customer data and the channels where experiences are delivered. […]
Architecting the Connected Customer Experience: Integrating ERP, CRM, and Sitecore Search for Unified Journeys Disconnected customer data is more than an IT headache; it’s a direct inhibitor of growth. The chasm between critical business systems—ERP, CRM, and your DXP—creates fragmented customer experiences and significant operational drag. The key to unlocking true hyper-personalization and streamlined workflows […]
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