Tag: unified customer view

Architecting the Connected Customer Experience: Integrating ERP, CRM, and Sitecore Search for Unified Journeys Disconnected customer data is more than an IT headache; it’s a direct inhibitor of growth. The chasm between critical business systems—ERP, CRM, and your DXP—creates fragmented customer experiences and significant operational drag. The key to unlocking true hyper-personalization and streamlined workflows […]