Sitecore OrderCloud + CDP: Building Connected B2B Commerce

  • Ketan Sethi
  • October 17, 2025
  • 7 min read

B2B commerce has long been treated as a simple procurement function—a digital catalog and a checkout button. This transactional mindset ignores a fundamental truth: behind every account is a group of individuals trying to solve complex business problems. The future of B2B growth lies in moving beyond transactions to build intelligent, data-driven partnerships. By architecting […]

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Strategic Agility Unleashed with Sitecore DXP

  • Ketan Sethi
  • July 25, 2023
  • 3 min read

In an age where the only constant is change, organizations must embrace strategic agility to navigate the ever-shifting digital landscape. This blog post explores the dynamic synergy between Sitecore DXP and headless innovations, unraveling how this strategic alliance empowers businesses to not just cope but thrive amid digital complexities. What is strategic agility? Strategic agility […]

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What is a Digital Experience Platform?

  • Ketan Sethi
  • April 21, 2022
  • 3 min read

Digital Experience Platform (DXP) as a term has been long existing in the industry. In this blog post, we’ll take a look into what exactly DXP contains and understand the value behind it. It is interesting to see the increase in interest in Digital Experience Platforms post-pandemic, fueled by the need for delivering better digital […]

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Atomic Content Methodology

  • Ketan Sethi
  • April 8, 2022
  • 3 min read

Applying Atomic Design principles to create a modular content Strategy. Modern platforms rely on content to provide a great digital experience, However, pushing relevant content consistently can be expensive and thus creating modular content can ensure scalable delivery of reliable personalized content. I recently came across this methodology of creating design systems and the overall […]

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