B2B commerce has long been treated as a simple procurement function—a digital catalog and a checkout button. This transactional mindset ignores a fundamental truth: behind every account is a group of individuals trying to solve complex business problems. The future of B2B growth lies in moving beyond transactions to build intelligent, data-driven partnerships. By architecting […]
Content distribution channels are the backbone of customer engagement. Managing multiple channels individually can be challenging and time-consuming. Sitecore Content Hub can act as a centralized Multichannel marketing hub that can prove invaluable to organizations looking to optimize content operations and management. Producing content quickly can be the key to accelerating content delivery. Enabling multi-channel […]
A Content Model gives us a standard way of creating, managing, and publishing modular content. As organizations are looking forward to delivering consistent and fast-to-market customer experiences it is increasingly becoming more important to have a Content Modeling framework. Companies are really publishers and can benefit from a content supply chain. A content supply chain […]
Applying Atomic Design principles to create a modular content Strategy. Modern platforms rely on content to provide a great digital experience, However, pushing relevant content consistently can be expensive and thus creating modular content can ensure scalable delivery of reliable personalized content. I recently came across this methodology of creating design systems and the overall […]
When utilizing Sitecore Content Hub I quickly realized that this is not just another DAM product. It is much more. Let’s break down what Asset Management looks like in the current state and what could be a much better way of managing Digital Assets? In this article we discuss a proper digital asset management structure […]
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