B2B commerce has long been treated as a simple procurement function—a digital catalog and a checkout button. This transactional mindset ignores a fundamental truth: behind every account is a group of individuals trying to solve complex business problems. The future of B2B growth lies in moving beyond transactions to build intelligent, data-driven partnerships. By architecting […]
In an age where the only constant is change, organizations must embrace strategic agility to navigate the ever-shifting digital landscape. This blog post explores the dynamic synergy between Sitecore DXP and headless innovations, unraveling how this strategic alliance empowers businesses to not just cope but thrive amid digital complexities. What is strategic agility? Strategic agility […]
Sitecore Smart Hub CDP is a standalone Customer Data Platform that allows businesses to gather and activate customer data from multiple marketing channels and points of sales. CDPs in general are capable of providing data ingestion features via multiple mechanisms, providing a 360-degree view of a unified customer profile. Sitecore CDP is classified as a […]
During the lifecycle of Content hub implementation, it is important to understand the concept first then management and ensure governance along the way. Thus, we’ll first review a couple of conceptual challenges, then Data management pitfalls, and then governance issues if avoided makes the implementation much easier. This post follows my recent presentation at Sitecore […]
Content distribution channels are the backbone of customer engagement. Managing multiple channels individually can be challenging and time-consuming. Sitecore Content Hub can act as a centralized Multichannel marketing hub that can prove invaluable to organizations looking to optimize content operations and management. Producing content quickly can be the key to accelerating content delivery. Enabling multi-channel […]
A Content Model gives us a standard way of creating, managing, and publishing modular content. As organizations are looking forward to delivering consistent and fast-to-market customer experiences it is increasingly becoming more important to have a Content Modeling framework. Companies are really publishers and can benefit from a content supply chain. A content supply chain […]
At the center of any DXP strategy lies Content Management. Traditionally managing content and visually translating the information was of prime importance. However, with the rise of DXPs Headless CMS can be transformative to the overall content delivery. This transformation comes with its own challenges. Sitecore Content Hub can be a game-changing solution for headless […]
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